The Finance Circle is a broker helping families navigate the spider web of personal and home lending. Our clients wanted a brand that was approachable and welcoming, but also screamed confidence. We created a brand and some collateral that reflected this direction through the use of welcoming colors, strong type and soft edges. I also created a unique icon inspired by the Chinese symbol for ‘prosperity’ for use throughout future marketing and branding collateral.

ROLE: Project Manager & Senior Graphic Designer at Saffron & Co Creative